Audition Québec's shock video campaign against financial abuse of seniors
The concept of the campaign addresses not only financial fraud, but also various types of abuse and microaggressions to which seniors may fall victim.
The population is aging rapidly, and the statistics are alarming: 77% of Canadians aged 60 to 69 and 94% of those aged 70 to 79 live with a hearing loss. This makes them particularly vulnerable to fraud and financial abuse. It was against this backdrop that we developed the original concept and shot two awareness-raising videos in the spring for Audition Québec.
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