Youth content that makes an impact

Content that grabs attention

We know the trends and tailor every project to the platforms young people love most.

Authentic storytelling

We skip the lecturing tone and create content that truly resonates with the audience.

Platform-ready formats

TikTok, YouTube Shorts, Instagram Reels… We speak their language.

Writing and pacing that fit

Fast-paced videos, natural language, and up-to-the-minute references.

A playful, educational approach

We turn complex ideas into content that keeps them hooked.

Your questions, our answers

How do you create content that captures young people’s attention?

Our videos are built with the right pacing, authentic language, and short formats tailored to the platforms they use, like TikTok, YouTube, and Instagram Reels. We also favor engaging, interactive concepts to maximize impact.

How do you avoid a tone that’s too preachy or moralizing?

We involve young people from the very start to make sure the message genuinely speaks to them. We lean on immersive narrative formats like vlogs, testimonials, and challenges, and we steer clear of top-down messaging so they feel concerned and involved.

What topics do you cover in your youth productions?

Our videos span a wide range of themes: well-being and mental health with Pèse sur pause, which tackles stress and anxiety management; civic and environmental engagement with Climatoblabla, which raises awareness about climate change; safety and prevention with the Société de sauvetage and the SPVM, addressing drowning prevention and awareness of sexual violence in sport; and education and learning with Télé-Québec Jeunesse, which offers educational tutorials designed for young audiences.

Which formats work best for young people?

Short formats between 15 and 60 seconds are ideal for quickly grabbing attention on TikTok, Instagram Reels, and YouTube Shorts. Educational and narrative series allow for longer immersion, like Pèse sur pause. Testimonials and interviews drive engagement by humanizing the message. Interactive, gamified content boosts young people’s attention and participation.

How do you capture their attention in under 3 seconds?

You need a punchy hook from the very first second, with a key phrase or a striking image. The pace has to be dynamic, with quick transitions and engaging narration. It’s also essential to immediately address a need or a question that’s relevant to them.

Which platform is most effective for sharing educational content with young people?

YouTube remains the number-one platform for educational content, because it allows flexible viewing and makes videos easy to search for.

Why is it important to involve young people in the creative process?

Young people know what speaks to them, what’s cool and what isn’t, which guarantees a more authentic and relevant message. Their involvement also drives greater engagement, because they feel concerned and are more likely to share the content. Finally, it helps create credible content and avoid poorly received stereotypes.

What’s the difference between an awareness video and an educational video?

An awareness video aims to shift mindsets and spark an emotional reaction, like the ones produced for the Société de sauvetage or the SPVM. An educational video is designed to deliver knowledge in an engaging way, like those for Télé-Québec Jeunesse.

How does Sparkling make sure content stays current with youth trends?

We keep a constant watch on social platforms, we collaborate with content creators, and we regularly test new formats to stay aligned with the codes of youth culture.

What role does artificial intelligence play in creating youth videos?

Artificial intelligence helps speed up post-production with automated editing tools, generate multilingual voice-overs accessible to everyone, and analyze video performance to optimize future campaigns.