Videos to demystify mentoring for the RJCCQ

Brand storytelling

Content production

Social media

Studio shooting

Explaining, defining and stimulating mentoring in three video vignettes broadcast on social networks: that’s the mandate Sparkling took on for the RJCCQ this fall.

42 young chambers of commerce are united under the banner of the Regroupement des jeunes chambres de commerce du Québec (RJCCQ). By supporting these chambers, the RJCCQ supports the development of Quebec’s next generation of business leaders, 10,000 young professionals aged 18 to 40. A powerful tool for professional development is the mentoring. Yet it is little-known and the victim of many prejudices and myths. Studio Sparkling was commissioned to demystify mentoring with a series of three video vignettes.

The Mission


Explain what mentoring is


Demonstrating the versatility of mentoring


Creating the desire to mentor

1. Get real mentors and mentees talking about their mentoring experiences

The “corpo” videos are out. Spectators’ time is running out. We therefore chose to focus on authenticity for this capsule project. Who better to demystify a subject than someone who’s been there? The RJCCQ put out a call in its network to find professionals who are or have been mentored to talk about the impact mentoring has had on their career path.

At Sparkling, we welcomed twelve people from the community, communications, entrepreneurship and finance sectors (among others), from various regions of Quebec, to ask them about their experiences. They also debunked the myths and prejudices presented to them one by one.

2. Filming process: guiding the conversation with clear questions and making speakers feel at ease

The scripting stage was not necessary for this project, as we were looking for true, authentic testimonials. However, we have developed a clear concept and structure for each of the vignettes, and prepared open-ended questions to guide the discussion.

A member of our team sat behind the camera to simulate looking into the lens while putting our guests at ease. As usual, a warm welcome at the studio made them feel comfortable, even though many had never been in front of a camera before.

3. Dynamic editing for social networks

At the editing stage, we paid particular attention to finding colorful, moving visuals that fit the social networking context. With a colorful frame reflecting the studio’s uncluttered decor, as well as slipped transitions reminiscent of Instagram stories, we stayed in a visually appealing and stimulating universe.
As for the structure of the capsules, a strong hook begins each one even before the title appears. We want viewers to immediately stop scrolling when they see the capsule, and with a mix of shocking commentary and flamboyant visuals, we can say we’ve succeeded 🚀

Of course, the capsules end with a clear call to action: Get started.

See all capsules on the RJCCQ website.


Keeping the target audience in mind

In this project, it was above all the target clientele that inspired us. The format, length and content of the capsules had to meet the needs of young professionals committed to their professional development. View one of the vignettes produced here.


Professionals aged 18-40 across Quebec


Testimonials from mentors and mentees

From 360 to 5 min.

Shot content distilled to its best

Our partners confirm it

At Sparkling, our mission is to create content that hits the mark and works, enabling our partners to achieve their goals.

We've just launched the campaign and the internal reception is PHENOMENAL. Every team wants its capsule. On a more personal note, I'd like to thank you for your professionalism and the quality of your work. Seeing you go has inspired me! Thank you for making our teams shine so brightly.


CIUSSS de l'Est-de-l'Île-de-Montréal

We loved our experience with Sparkling Studio! Professional service, friendly decor, incredible technical support and a dynamic team! We felt confident about holding our web event, and it was a great success.



The welcome and professionalism of the team, combined with the convivial space and the professional set-up, made me feel so at ease! I loved entertaining our guests at Sparkling. Perfect animation experience!


ACEE Québec

Working with you really took us away from what we'd experienced before.


Témiscamingue RCM

Wow! Personally, I think it's very good, it gives you chills.


Audition Québec

We loved working with Sparkling! The team's support, professionalism and dynamism enabled us to organize a wonderful event with complete peace of mind. Many thanks!


O2 Coaching

You're more organized than civil engineers!


Charlevoix-Est RCM

My collaboration with the Sparkling team was marked by their attentiveness to the needs of the project and their adaptability. They helped me design a unique campaign, managing the planning, coordination and editing of the three video vignettes with efficiency. During the shoot, their professionalism in managing the participants and directing the project contributed to a final result that exceeded expectations.