Molior chose Sparkling to develop the communications strategy for its new exhibition New Environments: Approaching the Untouchable, an artistic immersion in virtual reality.
In addition to the content and media buying strategy, Sparkling also produced and distributed a unique, ephemeral event video. Sparkling also works with the Avec Sheila agency for media relations.
Curated by Nathalie Bachand, New Environments: Approaching the Untouchable invites you to plunge into a fascinating, interactive artistic universe through six virtual reality and 3D modeling installations created by independent Quebec artists.
“At Sparkling, we always try to collaborate on projects that ignite us and are in line with our values. For David, my business partner, myself and the whole team, we believe we can contribute more to a project’s success when its values are aligned with our own. We definitely liked the artistic and immersive perspective from which technology can enable us to rethink our relationship with nature, at a time marked by climate change and a potential ontological reversal,” explains Anne-Catherine Rioux, VP Operations, Sparkling.
The free exhibition takes place at Le Livart gallery, Montreal, from March 23 to April 30, 2023. To reserve your place, clickhere.
