Dynamic, fast-paced video training and CAIJ fun for young lawyers

Content production

Studio shooting

Training production

Studio Sparkling sets a new standard in video training for the CAIJ.

Do you know the Centre d’accès à l’information juridique (CAIJ)? If you’re not from a legal background, probably not. In a nutshell, it’s the lawyers’ library: 40 documentation centers across the province and an online database rich, really rich, in legal resources, case law analysis, research files, you name it. They were at Studio Sparkling at the end of the summer for a training capsule project.

The target audience? Young adults aged 20 to 25, studying law or at the Bar School. The subject? Demystify the resources available to facilitate research work, and offer tips on how to use them to best effect.
On the face of it, talking about databases, search operators and complex legal issues isn’t exactly sexy, but we opened our suggestion boxes and took up the challenge.

The Mission


Setting a new standard for online training


Adapting to the target audience: 20-30 year-olds


Captivate for 14 capsules

1. Content conveyed with the right tone

Tone of voice is an essential concept in content marketing. We have to adapt our message to our target audience, but that’s no reason to be flat! In this case, we scripted the vignettes with the audience in mind: comparisons, examples, allegories, professionalism and, above all, lots of humor.

The choice of host supported this choice. Soraya Blouin is a young, recently-qualified lawyer, well-versed in CAIJ resources (she confessed to having learned a lot thanks to her training!) and at ease in front of a camera.

2. Practical tips, stimulating visuals

To best represent the CAIJ, we’ve opted for a cozy, warm and professional decor that’s a pleasure to work in. The customer’s branding and colors were reflected in textile touches, a colorful background and small clues were dropped into the decor.

The capsules had to be visually stimulating to stand out in a world of slow, smooth virtual training courses and webinars. Twenty-somethings consume dozens or hundreds of visual contents online every day. We’ve taken on some of the codes of these platforms, using colorful skins, amusing sound effects and, above all, humorous image insertions to support the allegories and jokes in the script.

3. Rhythmic, punchy and efficient production

Time is precious. We’ve distilled the explanations, examples and demonstrations down to the essentials. The capsules last an average of 4:45 and have been scripted with a structure that encourages learning and attention: short humorous introduction, presentation of a concept, concrete example applicable in the legal field, humorous transition and conclusion. References to other vignettes have been inserted throughout, and screenshots visually show the steps to be followed by the student.

The post-production stage, and especially the editing, was crucial to this project. To keep things moving at a good pace, we drew on web codes such as jump cuts, time-lapse, bursts of images, superimpositions and punch-in zooming. Rhythmic background music and sound effects also helped to energize the content.

Watch the trailer for the CAIJ training project.


We’re really proud of this series produced for the CAIJ. It’s rhythmic, fun, aesthetic and relevant, stimulating hearing, sight and both hemispheres of the brain!


Video capsules


training minutes


image and video insertions

Our partners confirm it

At Sparkling, our mission is to create content that hits the mark and works, enabling our partners to achieve their goals.

We've just launched the campaign and the internal reception is PHENOMENAL. Every team wants its capsule. On a more personal note, I'd like to thank you for your professionalism and the quality of your work. Seeing you go has inspired me! Thank you for making our teams shine so brightly.


CIUSSS de l'Est-de-l'Île-de-Montréal

We loved our experience with Sparkling Studio! Professional service, friendly decor, incredible technical support and a dynamic team! We felt confident about holding our web event, and it was a great success.



The welcome and professionalism of the team, combined with the convivial space and the professional set-up, made me feel so at ease! I loved entertaining our guests at Sparkling. Perfect animation experience!


ACEE Québec

Working with you really took us away from what we'd experienced before.


Témiscamingue RCM

Wow! Personally, I think it's very good, it gives you chills.


Audition Québec

We loved working with Sparkling! The team's support, professionalism and dynamism enabled us to organize a wonderful event with complete peace of mind. Many thanks!


O2 Coaching

You're more organized than civil engineers!


Charlevoix-Est RCM

My collaboration with the Sparkling team was marked by their attentiveness to the needs of the project and their adaptability. They helped me design a unique campaign, managing the planning, coordination and editing of the three video vignettes with efficiency. During the shoot, their professionalism in managing the participants and directing the project contributed to a final result that exceeded expectations.