A video series to mobilize young people against climate change

Climatoblabla is the name chosen for the latest web series created by Sparkling for Lab22 . Human Fuel . Aimed at young people aged 12 to 17 who want to take action on climate change, is a hands-on approach to climate change. Through ten themes, including eco-anxiety, waste management, food, etc., we explore what can be done about it. concretely in our daily lives to have a positive impact on our environment and society.

The Mission

1.

Creating collaboratively with 12-17 year-olds

2.

Captivating Generation Z

3.

Talking about climate change in a funny and relevant way

1. Finding the right tone to appeal to Generation Z

The young people’s opinion of the project was very important to ensure that the various contents proposed on climate change were well received and of interest to them. We wanted to be funny and relevant, informative and entertaining, while not generating eco-anxiety. A great challenge! We’ve chosen to team up with François De Grandpré , screenwriter, author and designer, who knows how to combine humor and information.

He was given the task of drafting an initial text on climate change and testing it with a pilot group. Success ! The exercise was a success, and it was he who drew up the scenarios for the 10 capsules.

2. The right candidate to carry the message

With these texts in hand, we invited a few candidates to submit a recorded audition, which we showed to our panel of 12 to 17 year-olds. Using a survey, we tested their tastes and interests. This enabled us to validate the tone, rhythm and type of animator that the kids wanted to see on screen. We even tested the names of the series, and that’s how we settled on Climatoblabla .

The jury has spoken! Unanimously, their favorite candidate was Alfred Poirier , a fun-loving 18-year-old.

3. YouTube-style production and dynamic editing

We chose Félix Charest as director because he is familiar with the codes of consumed online video content, and we knew he would be able to capture the attention of 12 to 17 year-olds. By also giving him responsibility for offline editing, we ensured an original, dynamic and fun signature for the whole project.

In addition to the content shot in the studio or in schools for the capsules, we added numerous images, GIFs, video excerpts, animation and color in the packaging to catch the eye and make people want to listen to the whole series.

In short, Climatoblabla informs, raises awareness and, above all, mobilizes our young people on the real issues of their time…

See the whole series here .

Hosted by Alfred Poirier Director: Félix Charest Scenarios: François de Grandpré Photo direction: François Herquel, Carl Witty, Guillaume Lemay Production : Anne-Catherine Rioux Editing: Félix Charest, Guillaume Lemay, Romain Amphyon Project management: Marie-Ève Arseneault, Carburant Humain ⎪ Raphaël Savaria, Lab22

A large-scale project

Shooting at the Sparkling studio and at a school in Pincourt, as well as surveying high school students about the project, it’s safe to say that Climatoblabla was a major undertaking for the Sparkling team. A challenge we took up with great pleasure!

10

Single-subject video vignettes

+80

Inserting visual elements

380000

High school students