AI-Assisted Videos for Pôle Santé HEC

The convergence of cutting-edge technology and audiovisual storytelling gave Pôle Santé HEC the chance to rethink its communication with Sparkling. Working closely with our teams, the studio wove artificial intelligence into every stage, from scriptwriting to animation, to bring to life video capsules that are both informative and emotionally engaging.

This ambitious partnership didn’t just streamline the production process, it set a new benchmark for factual content in the healthcare sector.

The mission

1. Create short, dynamic and educational capsules

2. Integrate AI throughout the creative process

3. Streamline the scriptwriting and editing process

Project description

Faced with Pôle Santé HEC’s communication challenges, we built a comprehensive strategy to spotlight five video projects with distinct yet complementary goals. Each of these projects was part of an innovation-driven approach, drawing on artificial intelligence technologies such as Midjourney for image creation, Runway for video generation, and RASK for smart dubbing.

Project 1: Cogestion

The first project, named Cogestion, was rooted in interdisciplinary collaboration. Initially started by another team, our role was to take over and enrich the existing content.

We began by analyzing lengthy interviews with experts in the field. From these insight-rich exchanges, we extracted and distilled the essentials to create video capsules designed to train managers, both administrative and healthcare specialists.

To ease the scriptwriting, we produced a full transcription using the AI tool Descript. The written copy was then submitted to the client, who carefully pre-selected the relevant content. This collaborative step allowed us to build a precise first rough cut, which was then refined during the final edit.

To reinforce the capsule’s visual identity, we designed original graphics for the intros, excerpts and titles, ensuring both aesthetic and narrative consistency. Images were generated with Midjourney and animated with Immersity AI.

Project 2: Parole Onco – Women’s Version

The second project, titled Parole Onco – Women’s Version, marked a foray into the world of animation applied to oncology communication. Led by Dr. Marie-Pascal Pomey, an expert and researcher, the goal was to explain the complex process of peer support in an accessible way. In the studio, we conducted an in-depth interview with Dr. Pomey, who laid the foundation for the content.

The depth of that conversation allowed screenwriter Pascal Henrard to develop a compelling script, built around clear and empathetic narration. The storyline was enriched with additional interviews, including a patient, a support companion and another physician, giving the story a human and varied dimension.

To bring this story to life, we teamed up with Cagoule Animation, a long-standing partner renowned for its mastery of animation. The visual style was carefully researched to match the message being conveyed. The animation struck an emotional chord with viewers thanks to realistic characters and fluid sequences.

The project also came in a bilingual version (French-English), produced with authentic voices and the technical support of RASK AI, ensuring high sound quality and a professional finish.

Projects 3 and 4: Peer Support Capsules

The third and fourth projects tackled complex topics related to peer support, each with its own distinct focus.

The third project centered on the center of expertise for amputation victims, known as Cevarmu, while the fourth explored mental health issues. In both cases, the approach was the same: in-depth research was entrusted to a professional researcher, who conducted interviews with three participants, a partner patient, a peer supporter and a specialist physician.

Gathering these testimonials helped establish a solid narrative foundation, structured around a thematic and symbolic approach. This strong, evocative theme served as the thread to organize the collected content. By feeding these elements into our artificial intelligence, we were able to reconstruct a coherent and dynamic narrative order. The AI also generated a list of relevant questions, which guided the shoot and ensured that every sequence served a specific purpose.

For the edit, the process was streamlined by using advanced tools for transcription and the automatic rearrangement of segments with AI. Each capsule was carefully rewritten before editing, to fine-tune the timing and add dramatic effects, making the story both informative and emotional.

In the Cevarmu project, stock footage was used to illustrate the points, while for the mental health capsule, we called on Midjourney to create metaphorical and powerful visuals. These images, later animated by Runway AI, added an artistic and innovative dimension that reinforced the impact of the message. The whole was finalized with an English version dubbed with RASK.

Project 5: Parole Onco – Men’s Version

The fifth project is a reinterpretation of the concept developed in Parole Onco – Women’s Version. The project adopts the same narrative structure and visual style while adapting to a male audience. This project perfectly illustrates the flexibility and responsiveness of our creative approach.

The script, developed in collaboration with renowned screenwriter Pascal Henrard, follows a similar arc: an in-depth interview guides the construction of the story, enriched with testimonials from experts and patients. The renewed partnership with Cagoule Animation ensures the continuity of visual quality, with animations adjusted to resonate better with a male audience. This project, while building on the successes of the previous one, showcases our ability to adapt and tailor our working methods to the client’s specific needs.

Our partnership with Pôle Santé HEC demonstrates that integrating artificial intelligence into video production is not only a technological breakthrough, but also an essential driver of narrative innovation. This creative journey opens up new perspectives for the future of communication in the healthcare sector, and we are proud to have contributed to this transformation.

Results and impact

The overall impact of these projects was felt significantly on several fronts:

Growing engagement within Pôle Santé HEC

Streamlined production processes thanks to AI

Pôle Santé HEC becomes a leader in healthcare communication