Dynamic Workouts for Cardio Plein Air Members

Cardio Plein Air wanted to offer its members dynamic workout content that was easy to access through a web app.

To meet that need, Sparkling developed a format of workout capsules filmed in volume, streamlining production time while maintaining a high level of visual and technical quality.

The challenge was to create fast-paced, interactive sequences while integrating visual elements such as timers and explanatory titles to guide members through every step of their session.

The mission

1. Create a dynamic format

2. Streamline production

3. Deliver a clear, simple experience

Project description

The Cardio Plein Air project began with in-depth thinking about the ideal format for the web app. The goal was to create capsules that not only present the exercises clearly, but also support the user through real-time visual cues.

In our studio, we designed a shooting environment specifically tailored to this purpose.

Batch filming

Filming was organized in batches, meaning several workout sessions were recorded back to back in a single day. Each shooting day allowed us to complete five to six workouts, optimizing time spent in the studio and enabling a high output volume — 75 sessions in total over two years. This production model required meticulous upfront preparation, with a precise template for the exercise list, their duration, and the transitions between each sequence.

A synchronized collaboration between trainer and editor

The heart of the production lay in the synchronization between the trainer and the editor. During recording, the trainer had a large screen displaying the exercise list and timing in real time, allowing them to follow the flow of the session without losing track.

At the same time, the editor had access to the same information, which greatly streamlined the post-production process. The sequences were then assembled with precision, thanks to the addition of titles and counters built into the videos, giving the user a constant visual reference.

Interactive capsules

The interactive dimension of the project was further strengthened by the use of motion design graphics. Smooth, dynamic animations were created to illustrate the transitions between exercises, reinforce understanding of the instructions, and add a playful touch to the video.

This choice turned a simple workout capsule into an immersive experience, where every visual element was designed to guide the user intuitively.

Close collaboration with every party

The logistics of filming were a major challenge, requiring rigorous coordination between the technical teams and the trainers. Upfront preparation, a precise schedule, and synchronization tools ensured a smooth run.

What’s more, managing the editing in real time — made easier by simultaneous access to the exercise lists — allowed us to deliver consistently high-quality capsules within very tight timelines.

In short, this project shows how technical innovation and exemplary logistical organization can turn workouts into interactive capsules that meet the expectations of a digital-savvy, quality-conscious audience.

Results and impact

The impact of this project was measured through several positive outcomes:

Optimized production

Improved user experience

Efficiency and fluidity