Audition Québec’s shock video campaign against financial abuse of seniors

Brand storytelling

Content marketing

Content production

The concept of the campaign addresses not only financial fraud, but also various types of abuse and microaggressions to which seniors may fall victim.

The population is aging rapidly, and the statistics are alarming: 77% of Canadians aged 60 to 69 and 94% of those aged 70 to 79 live with a hearing loss. This makes them particularly vulnerable to fraud and financial abuse. It was against this backdrop that we developed the original concept and shot two awareness-raising videos in the spring for Audition Québec.

Our partners confirm it

At Sparkling, our mission is to create content that hits the mark and works, enabling our partners to achieve their goals.

We've just launched the campaign and the internal reception is PHENOMENAL. Every team wants its capsule. On a more personal note, I'd like to thank you for your professionalism and the quality of your work. Seeing you go has inspired me! Thank you for making our teams shine so brightly.

MAËNA RAGUÉNES

CIUSSS de l'Est-de-l'Île-de-Montréal

We loved our experience with Sparkling Studio! Professional service, friendly decor, incredible technical support and a dynamic team! We felt confident about holding our web event, and it was a great success.

AUDREY-ANNE DESJARDINS

QPMA

The welcome and professionalism of the team, combined with the convivial space and the professional set-up, made me feel so at ease! I loved entertaining our guests at Sparkling. Perfect animation experience!

ALEXA BEAUREGARD

ACEE Québec

Working with you really took us away from what we'd experienced before.

LYNE GIRONNE

Témiscamingue RCM

Wow! Personally, I think it's very good, it gives you chills.

JEAN LARRIVÉE

Audition Québec

We loved working with Sparkling! The team's support, professionalism and dynamism enabled us to organize a wonderful event with complete peace of mind. Many thanks!

CLOÉ CARON

O2 Coaching

You're more organized than civil engineers!

MICHEL BOULIANNE

Charlevoix-Est RCM

My collaboration with the Sparkling team was marked by their attentiveness to the needs of the project and their adaptability. They helped me design a unique campaign, managing the planning, coordination and editing of the three video vignettes with efficiency. During the shoot, their professionalism in managing the participants and directing the project contributed to a final result that exceeded expectations.

ANDREI CONDURAT

RJCCQ