Pèse sur pause: a video series to help young people deal with their anxieties

Content production

Studio shooting

Training production

Two pilot episodes of the Pèse sur pause series to help young people cope with anxiety.

The figures are alarming: in 2020, 15% of teenagers were struggling with generalized anxiety. In that vein,
Pèse sur pause
aspires to become the benchmark for Quebec’s 397,000 students, equipping them with the tools they need to manage their own mental health.

The worrying rise in anxiety among teenagers calls for innovative approaches. With this in mind, the Sparkling studio and the
La Clé des Champs
presented two pilot episodes of the series
Pèse sur pause

The Mission


Create capsules to empower young people


Offer accessible and understandable content for 12 to 17 year-olds


Facilitate the search for financial partners for the organization

1. Design a web series pilot that serves clear objectives

Together with the customer, we clearly defined the objectives of the pilot before embarking on the creation of the capsules. We wanted to raise awareness of anxiety among teenagers aged 12 to 17, starting with the basics and giving them the right definitions. The capsules had to play down the subject while being educational and entertaining.

The series also had to be a professional and attractive tool for La Clé des champs to demonstrate its relevance in the mental health ecosystem. By producing a pilot, we obviously have in mind to produce a whole series afterwards.

2. Establish a relevant and competitive content strategy for young people

At a time when young people are overwhelmed by information and virtual interaction, it’s crucial to have an approach that’s relevant to them. Weigh on pause is a secure, fun and accessible online learning environment. We also had to have a tone that would grab the attention of our audience.

Led by humorist Sébastien Haché, the pilot breaks down anxiety and erroneous thinking into two separate vignettes, laying the foundations for educational and caring communication.

With crazy direction by Félix Charest, the pilot episodes don’t skimp on the entertaining angle, essential for capturing the teenage audience. The editing is funny, lively and colorful, just like the content teenagers like to watch on YouTube or TikTok.

3. Researched and relevant mental health content

By producing two video vignettes rather than one, we’ve taken a two-pronged approach to anxiety, introducing the subject in a different way to 12- to 17-year-olds.

The first capsule takes a general look at anxiety and how it translates into everyday life. The second capsule deals with erroneous thinking and how it can play tricks on us. Both approaches serve the same purpose: empowering young people to detect their symptoms.

4. Equip yourself with the right tools for your mission

With these two professional, funny and accessible vignettes, La Clé des champs now has the sales elements in its portfolio to solicit financial partners for the continuation of this promising project.

Director: Félix Charest

Script and animation: Sébastien Haché

Production: Anne-Catherine Rioux and David Pieropan

Photo direction: Guillaume Lemay

Editing: Félix Charest, Guillaume Lemay

Project management, Clé des champs: Marc-André Thibault


Mental health among young people


Quebec teenagers with generalized anxiety disorder


High school students with a medical diagnosis of a mental health disorder

397 000

Adolescents to be reached by the Quebec school system

Our partners confirm it

At Sparkling, our mission is to create content that hits the mark and works, enabling our partners to achieve their goals.

We've just launched the campaign and the internal reception is PHENOMENAL. Every team wants its capsule. On a more personal note, I'd like to thank you for your professionalism and the quality of your work. Seeing you go has inspired me! Thank you for making our teams shine so brightly.


CIUSSS de l'Est-de-l'Île-de-Montréal

We loved our experience with Sparkling Studio! Professional service, friendly decor, incredible technical support and a dynamic team! We felt confident about holding our web event, and it was a great success.



The welcome and professionalism of the team, combined with the convivial space and the professional set-up, made me feel so at ease! I loved entertaining our guests at Sparkling. Perfect animation experience!


ACEE Québec

Working with you really took us away from what we'd experienced before.


Témiscamingue RCM

Wow! Personally, I think it's very good, it gives you chills.


Audition Québec

We loved working with Sparkling! The team's support, professionalism and dynamism enabled us to organize a wonderful event with complete peace of mind. Many thanks!


O2 Coaching

You're more organized than civil engineers!


Charlevoix-Est RCM

My collaboration with the Sparkling team was marked by their attentiveness to the needs of the project and their adaptability. They helped me design a unique campaign, managing the planning, coordination and editing of the three video vignettes with efficiency. During the shoot, their professionalism in managing the participants and directing the project contributed to a final result that exceeded expectations.