RJCCQ and Sparkling Demystify Mentorship
Sparkling demystifies mentorship with RJCCQ
Representing 42 young chambers of commerce and 10,000 young professionals across Quebec, the Regroupement des jeunes chambres de commerce du Québec (RJCCQ) knows that mentorship, beyond a simple business lunch, creates a strong bond between generations and represents a prime path for professional development. But how do you break the taboos and stereotypes around this topic? That’s where Studio Sparkling comes in.
The Mission: No Fluff, Just the Real Deal. Nothing beats authenticity to demystify this topic. We decided to let real mentors and mentees who’ve lived the reality on the ground do the talking, in a series of three video capsules.
The objectives were clear: explain what mentorship is, demonstrate its versatility, and boost engagement in the mentorship activities on offer.
Sparkling welcomed a dozen professionals from different backgrounds into its studio to share their experiences in a format that grabs viewers’ attention right away. Sparkling can call it mission accomplished 🚀, thanks to genuine, moving testimonials that speak volumes.
“My collaboration with the Sparkling team was marked by their attentive listening to the project’s needs and their ability to adapt. During the shoot, their professionalism contributed to a final product that exceeded expectations,” explains Andrei Condurat, Community Manager, RJCCQ.
To discover the three capsules, click here!
