Our blog.
Find our blog articles on video trends, video content, content marketing and social media management.
54 articles
The 7 key steps to a successful training video in 2025
It takes a structured, pragmatic approach to design training content that's both educational and… engaging!
Read article →
"Vibe Prompting": the new way to talk to your AI
Talking to your AI like a colleague
Read article →
Entertain AI Summit: A Reality Check for Creators
My recap of the 2nd edition of the Entertain AI Summit
Read article →
The AI & Creation Summit 2025
The AI & Content Creation Summit is back for its 2nd edition on May 14, 2025
Read article →
We Live Like Royalty, and AI Is the Next Cathedral.
New foundations for future generations.
Read article →
AI agents: soon a virtual colleague
AI agents, coming soon as your colleague
Read article →
DeepSeek, everyone's talking about it. So here's what you need to know.
A new player on the AI scene
Read article →
Video Training Trends 2025: Learning Gets Adaptive and Interactive
Video training is undergoing a major shift: short formats, AI, new storytelling, and more.
Read article →
The Great AI Job Replacement
Is AI threatening our jobs?
Read article →
With AI, You Have to Create the Inimitable.
Elevating human creativity in a world where AI is everywhere.
Read article →
How to Stay Relevant in the Age of AI?
In the first article, I highlighted how AI is upending the way we work and create.
Read article →
So AI Doesn't Take Over Everything in 2025
Sharing my thinking, in three short articles that will probably shake you up, but that will give you hope.
Read article →
Content trends for 2025, according to Sparkling
Content trends for 2025: co-creating with AI, trust, the quest for imperfection, the shrinking space for average content, and more.
Read article →
Marketing vocabulary lexicon
Marketing changes all the time. No wonder it gets confusing!
Read article →
Our Secret, Super Easy Method for Effective Copywriting!
We're sharing our well-kept secret: a guide to writing/copywriting
Read article →
The new storytelling for social media
The Emerging Story Arc, the new storytelling approach for capturing attention on social media.
Read article →
A Short History of Content Marketing (List)
Content marketing — how far back does it actually go?
Read article →
What Taylor Swift Can Teach Us About Content Marketing
When good content marketing isn't enough.
Read article →
20 Truths About Content
We compiled this list of "20 truths about content" according to Sparkling.
Read article →
Sparkling Energizes the 10th Francophone Youth Parliament
Sparkling was mandated to produce social media content for the 10th Francophone Youth Parliament (PFJ). Social media
Read article →
Educate, inform, entertain: which video training format fits my goals?
Which video training format should you choose based on your goals? We tell you everything!
Read article →
La clinique des mots: Video Capsules Demystifying Medical Jargon for Savoir Média
20 educational video capsules for Savoir Média and the OQLF.
Read article →
Pèse sur pause: a video series to help young people deal with their anxieties
Two pilot episodes of the Pèse sur pause series to help young people cope with anxiety.
Read article →
Tackling Climate Change with Humor
Sparkling was hired by Carburant Humain and Lab22 to produce video capsules on climate change.
Read article →
RJCCQ and Sparkling Demystify Mentorship
Sparkling demystifies mentorship with RJCCQ
Read article →
Sparkling Creates Awareness Video for Audition Québec
A video campaign raising awareness about financial abuse of hard-of-hearing seniors
Read article →
Sparkling Produces Training Videos with CAIJ
Genuinely fun training videos for law students at the École du Barreau du Québec
Read article →
A communication strategy for Molior's new exhibition
Content strategy, media buying, video production and distribution.
Read article →
What is content marketing?
Everything you want to know about content marketing
Read article →
Unsplash: our favorite free stock photo library
Our favorite tool: Unsplash, a free stock photo library
Read article →
How to Create Good Content? A Few Reminders From the FWCC
Creating good content is our specialty. Here's our guide to help you
Read article →
6 Questions to Ask Yourself to Write Good Content
We all know how to write, but that doesn't mean we know how to write to sell or to convince.
Read article →
Getting Organized While Having Fun with a Bullet Journal
If we mainly use it to keep track of the past, present, and future, it's above all a tool for staying in the present moment.
Read article →
Why Make a Promotional Video for Your Business?
Today, video has become an unavoidable and essential pillar of every company's marketing and communication strategy.
Read article →
The 5 Key Rules for a Successful Brainstorm
Our 5 golden rules for an effective brainstorm
Read article →
5 Tips for Recording Quality Video
Here are our 5 tips to prove that it's possible to shoot quality video
Read article →
The Stand-Up Meeting: How to Be Efficient at Work
Endless, pointless meetings are a thing of the past. Here's our recipe for being efficient
Read article →
13 Tools to Boost Your Everyday Productivity (Part 1)
Our favourite tools for optimizing our time and resources
Read article →
The 5 Nightmares of Virtual Event Organizers
Our solutions so your events are always a success
Read article →
Why Start a Book Club at the Office? Sparkling's Nerd Club
We started a book club at Sparkling. Here's why it turned out to be a great idea.
Read article →
13 Tools to Boost Your Productivity for Virtual Events (Part 3)
Our favorite tools to make sure your virtual events are always a success
Read article →
The Podcast as a Communication Tool: 4 Best Practices
A genuinely relevant, up-to-date approach that lets businesses and organizations communicate with their audience
Read article →
10 free image sites for your content marketing
Here are 10 free image sites to boost your content marketing
Read article →
13 Tools to Adopt for Content Creation (Part 2)
Our 5 favourite tools for content creation
Read article →
Procrastination: Understanding It to Overcome It
Our strategies for procrastinating effectively and making the most of our time, with a smile
Read article →
Sparkling Falls in Love with Témiscamingue
The MRC de Témiscamingue chooses Sparkling to roll out its two flagship campaigns
Read article →
Our Top 5 Tips for Effective (or Almost) Remote Work
Our guide to optimal (and fun) remote work
Read article →
Sparkling Opens a Film Studio in District Central
Sparkling now operates a film studio in District Central, Montreal
Read article →
Landing Well to Convert Better: The Art of the Landing Page
Why build a landing page? We break it all down for you
Read article →
The Myth of the Cheapest Possible Audience
When it comes to the cost of your ads: quality beats quantity.
Read article →
The Ultimate Guide to the Video Brand Manifesto
A video brand manifesto captures your values and mission in a captivating way.
Read article →
Why isn't Gen Z interested in my content?
What can you do to catch the eye of young people who are constantly craving something new and are bombarded with ads of every kind?
Read article →
My Content Is Great, So Why Isn't It Getting Likes?!
Your posts aren't getting likes because of the 1% rule and Warnock's Dilemma.
Read article →
10 Content Marketing Rules for 2020
What is content marketing in 2020? We explain it all
Read article →No articles for this subject.
Got a content project in mind?
You deserve communications that work every time!