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Find our blog articles on video trends, video content, content marketing and social media management.
54 articles
The 7 key steps to a successful training video in 2025
It takes a structured, pragmatic approach to design training content that's both educational and… engaging!
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"Vibe Prompting": the new way to talk to your AI
Talking to your AI like a colleague
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Entertain AI Summit: A Reality Check for Creators
My recap of the 2nd edition of the Entertain AI Summit
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The AI & Creation Summit 2025
The AI & Content Creation Summit is back for its 2nd edition on May 14, 2025
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We Live Like Royalty, and AI Is the Next Cathedral.
New foundations for future generations.
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AI agents: soon a virtual colleague
AI agents, coming soon as your colleague
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DeepSeek, everyone's talking about it. So here's what you need to know.
A new player on the AI scene
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Video Training Trends 2025: Learning Gets Adaptive and Interactive
Video training is undergoing a major shift: short formats, AI, new storytelling, and more.
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The Great AI Job Replacement
Is AI threatening our jobs?
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With AI, You Have to Create the Inimitable.
Elevating human creativity in a world where AI is everywhere.
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How to Stay Relevant in the Age of AI?
In the first article, I highlighted how AI is upending the way we work and create.
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So AI Doesn't Take Over Everything in 2025
Sharing my thinking, in three short articles that will probably shake you up, but that will give you hope.
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Content trends for 2025, according to Sparkling
Content trends for 2025: co-creating with AI, trust, the quest for imperfection, the shrinking space for average content, and more.
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Marketing vocabulary lexicon
Marketing changes all the time. No wonder it gets confusing!
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Our Secret, Super Easy Method for Effective Copywriting!
We're sharing our well-kept secret: a guide to writing/copywriting
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The new storytelling for social media
The Emerging Story Arc, the new storytelling approach for capturing attention on social media.
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A Short History of Content Marketing (List)
Content marketing — how far back does it actually go?
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What Taylor Swift Can Teach Us About Content Marketing
When good content marketing isn't enough.
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20 Truths About Content
We compiled this list of "20 truths about content" according to Sparkling.
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Sparkling Energizes the 10th Francophone Youth Parliament
Sparkling was mandated to produce social media content for the 10th Francophone Youth Parliament (PFJ). Social media
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Educate, inform, entertain: which video training format fits my goals?
Which video training format should you choose based on your goals? We tell you everything!
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La clinique des mots: Video Capsules Demystifying Medical Jargon for Savoir Média
20 educational video capsules for Savoir Média and the OQLF.
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Pèse sur pause: a video series to help young people deal with their anxieties
Two pilot episodes of the Pèse sur pause series to help young people cope with anxiety.
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Tackling Climate Change with Humor
Sparkling was hired by Carburant Humain and Lab22 to produce video capsules on climate change.
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RJCCQ and Sparkling Demystify Mentorship
Sparkling demystifies mentorship with RJCCQ
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Sparkling Creates Awareness Video for Audition Québec
A video campaign raising awareness about financial abuse of hard-of-hearing seniors
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Sparkling Produces Training Videos with CAIJ
Genuinely fun training videos for law students at the École du Barreau du Québec
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A communication strategy for Molior's new exhibition
Content strategy, media buying, video production and distribution.
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What is content marketing?
Everything you want to know about content marketing
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Unsplash: our favorite free stock photo library
Our favorite tool: Unsplash, a free stock photo library
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How to Create Good Content? A Few Reminders From the FWCC
Creating good content is our specialty. Here's our guide to help you
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6 Questions to Ask Yourself to Write Good Content
We all know how to write, but that doesn't mean we know how to write to sell or to convince.
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Getting Organized While Having Fun with a Bullet Journal
If we mainly use it to keep track of the past, present, and future, it's above all a tool for staying in the present moment.
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Why Make a Promotional Video for Your Business?
Today, video has become an unavoidable and essential pillar of every company's marketing and communication strategy.
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The 5 Key Rules for a Successful Brainstorm
Our 5 golden rules for an effective brainstorm
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5 Tips for Recording Quality Video
Here are our 5 tips to prove that it's possible to shoot quality video
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The Stand-Up Meeting: How to Be Efficient at Work
Endless, pointless meetings are a thing of the past. Here's our recipe for being efficient
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13 Tools to Boost Your Everyday Productivity (Part 1)
Our favourite tools for optimizing our time and resources
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The 5 Nightmares of Virtual Event Organizers
Our solutions so your events are always a success
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Why Start a Book Club at the Office? Sparkling's Nerd Club
We started a book club at Sparkling. Here's why it turned out to be a great idea.
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13 Tools to Boost Your Productivity for Virtual Events (Part 3)
Our favorite tools to make sure your virtual events are always a success
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The Podcast as a Communication Tool: 4 Best Practices
A genuinely relevant, up-to-date approach that lets businesses and organizations communicate with their audience
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10 free image sites for your content marketing
Here are 10 free image sites to boost your content marketing
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13 Tools to Adopt for Content Creation (Part 2)
Our 5 favourite tools for content creation
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Procrastination: Understanding It to Overcome It
Our strategies for procrastinating effectively and making the most of our time, with a smile
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Sparkling Falls in Love with Témiscamingue
The MRC de Témiscamingue chooses Sparkling to roll out its two flagship campaigns
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Our Top 5 Tips for Effective (or Almost) Remote Work
Our guide to optimal (and fun) remote work
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Sparkling Opens a Film Studio in District Central
Sparkling now operates a film studio in District Central, Montreal
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Landing Well to Convert Better: The Art of the Landing Page
Why build a landing page? We break it all down for you
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The Myth of the Cheapest Possible Audience
When it comes to the cost of your ads: quality beats quantity.
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The Ultimate Guide to the Video Brand Manifesto
A video brand manifesto captures your values and mission in a captivating way.
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Why isn't Gen Z interested in my content?
What can you do to catch the eye of young people who are constantly craving something new and are bombarded with ads of every kind?
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My Content Is Great, So Why Isn't It Getting Likes?!
Your posts aren't getting likes because of the 1% rule and Warnock's Dilemma.
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10 Content Marketing Rules for 2020
What is content marketing in 2020? We explain it all
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