Sparkling Produces Training Videos with CAIJ
Genuinely fun training videos for law students at the École du Barreau du Québec
CAIJ and studio Sparkling are unveiling a series of training videos produced by the creative studio over the summer, designed to help new users get familiar with the Mon CAIJ online platform.
The videos, totaling 14 episodes of 4 to 8 minutes each, were crafted to compete with the web content favoured by 18-25 year-olds. They blend seriousness and relevance with a gripping script, dynamic editing, and a web format inspired by YouTube tutorials.
With their concise format, each video efficiently holds its audience’s attention by getting straight to the point. The scenarios, reinforced by clear illustrations, make the content stand out. The studio set, steeped in a “cool factor,” creates an engaging learning environment. As for the training content itself, it was designed to be both engaging and rigorous.
Lawyer Soraya Blouin, vice-president of the Association des jeunes juristes de Québec, a recent graduate of the École du Barreau and known for her role in the MATv series Droit au but, plays the host of these videos to perfection. Her contagious energy and ability to captivate an audience bring an unmatched authenticity and dynamism to every episode.
These videos are available to law students at the École du Barreau du Québec, exclusively through their Cognitis platform. With this training program, Sparkling aims to set a new standard for training aimed at 20-30 year-olds, combining quality information with entertainment.
