A communication strategy for Molior's new exhibition
Content strategy, media buying, video production and distribution.
Molior chose Sparkling to develop the communication strategy for its new exhibition Nouveaux environnements: Approcher l’intouchable, an artistic immersion in virtual reality.
In addition to the content strategy and media buying, Sparkling also produced and distributed a video of this unique, one-time event. Sparkling also collaborates with the agency Avec Sheila on media relations.
Curated by Nathalie Bachand, Nouveaux environnements: Approcher l’intouchable invites you to dive into a fascinating, interactive artistic universe through six virtual reality and 3D modeling installations created by independent Quebec artists.
“At Sparkling, we always try to collaborate on projects that excite us and align with our values. For David, my business partner, myself, and the whole team, we believe we can contribute more to a project’s success when its values are aligned with ours. We definitely loved the artistic, immersive perspective on how technology can help us rethink our relationship with nature, at a time marked by climate change and a potential ontological shift,” explains Anne-Catherine Rioux, VP Operations, Sparkling.
The free exhibition takes place at Galerie Le Livart, in Montreal, from March 23 to April 30, 2023. To reserve your spot, it’s right here.
