Sparkling Falls in Love with Témiscamingue
The MRC de Témiscamingue chooses Sparkling to roll out its two flagship campaigns
Following a rigorous call for tenders, the MRC de Témiscamingue chose Sparkling to roll out its two flagship campaigns: Vivre au Témiscamingue and Tourisme Témiscamingue.
After a major identity overhaul carried out with BESIDE and LEBLEU, unveiled in 2019, the MRC enlisted Sparkling for several advertising campaigns to be rolled out in 2022 across television, outdoor, radio, and the web. Sparkling has also been mandated to support organic and paid social media content creation for the vivreautemiscamingue.ca and tourismetemiscamingue.ca projects.
“We knew very little about Témiscamingue before taking on this mandate. But the MRC team quickly introduced us to the region and its attractions, and we fell under its spell after spending March break there as a family to experience the territory firsthand. We loved it! We just want to go back in the summer. It’s also a wonderful challenge to put Témiscamingue on the map, especially with a creative team that trusts us and with whom we can be imaginative and innovative,” explains Anne-Catherine Rioux, VP Operations, Sparkling.
Quebec has nothing to envy in its neighbours. The vast territory of Témiscamingue remains too little known to Quebecers and Ontarians alike, even though it spans nearly 20,000 km2 of Quebec’s land. It’s home to more than 7,500 lakes and rivers, farmland, and rich biodiversity, making it an enchanting place to visit or to live in harmony with nature. Rising real estate prices and urban sprawl only create more opportunities to showcase the Témiscamingue territory, which is just waiting to be discovered and developed further.
Sparkling will work with the Canidé agency on public relations for both of the MRC’s projects.
