The MRC de Témiscamingue has mandated Agence Sparkling to run its Vivre au Témiscamingue and Tourisme Témiscamingue en 2022 campaigns. One of the objectives of these campaigns was to increase awareness of the Témiscamingue region. This vast territory on the Quebec-Ontario border is rich in distinctive features and stands apart from its neighbor, Abitibi. In addition to an extensive summer-long advertising campaign, we suggested to the MRC that they introduce a weekly newsletter to continue the efforts begun this summer and keep in touch with potential residents and tourists in the region.
The Mission
1.
Creating a concept to guide creation
2.
Attracting registrations with lead magnets
3.
Establish a process that is easy to reproduce
1. Finding an engaging concept: the Témiscamingue moment
![](https://sparkling.ca/wp-content/uploads/Lead-5-activites-natiques-819x1024.png)
Your Temiscamingue moment
![](https://sparkling.ca/wp-content/uploads/Screen-Shot-860x1024.png)
An opportunity
![](https://sparkling.ca/wp-content/uploads/Screen-Shot-2022-09-22-1536x938-1-1024x625.png)
2. Find an audience to share content with using lead magnets
3. Establish a structure that's easy to reproduce
A few statistics
1882
New subscribers
46%
Average opening rate
3,68%
Average percentage of clicks
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