20 Truths About Content

Communicating well should always be simple, easy, and effective. But that’s not always the case. Sometimes we lose sight of our goals, we prioritize the wrong things, we forget what really matters, we try to be creative instead of being clear. So we compiled this list of “truths about content” according to Sparkling.

The list

1. Storytelling has always been the human way of sharing ideas. 2. A brand that doesn’t communicate doesn’t exist. 3. A crazy idea beats a boring idea every time. 4. A conversation implies a response, otherwise it’s just a monologue. 5. Content is a human experience — it has to strike an emotional chord. 6. Being boring is costly, boredom never convinces anyone. 7. A good message is always simple, clear, consistent, and captivating. 8. Acting with intention defines and shapes our brand. Otherwise, it’s just noise. 9. Growth never comes from luck, but very often from consistency. 10. People’s time is precious, and we must earn their attention with the utmost respect. 11. Exceptional results require exceptional content. 12. A brand is always 100% responsible for the relationship with its audience. 13. Keep it simple: one piece of content = one big idea. 14. Be where your audience is. 15. Remember who you are and why you’re doing this. 16. Knowing what to say matters more than how to say it. 17. Communicating well means solving a problem with an idea or a story. 18. Be clear and understood before being smart and creative. 19. Your communication solves the same problem as your products. Look no further. 20. Communicating well should always be simple. If it’s complicated, you’re doing it wrong.